About Us

Paul Boudwin grew up in Philadelphia and built a life around one idea: freedom of expression. His path into finance and entrepreneurship wasn’t traditional. Before launching his own ventures, he was a professional dancer for an NBA team and later a high-stakes poker player. Those experiences shaped how he sees business today, believing that every major brand begins as a startup with a powerful story.

Over the years, Paul became skilled in finance, communication, and brand building. A fear of public speaking pushed him to create his first signature piece, the Reversible Jacket, which represents duality and the two selves we all carry. That idea evolved into Unlike Regular People, a brand centered on comfort, confidence, and individuality.

Today, Paul brings his background in finance, athletics, fashion, and street culture together as the founder of URP. His mission is simple: help people feel at home in their own skin and their own style, and inspire them to choose a life that isn’t like regular people.

Paul Boudwin created URP to help people live comfortably - in their own skin and in their own clothes.

URP is what you wear when you decide NOT to be... ...‘like regular people’.

Paul Boudwin, The Streetwear Strategist’, obtained his Degree in Communication from Arizona State University. Paul represents the next generation of entrepreneur in the Houston area who is using every bit of his knowledge and experience to bring every single one of his ideas of comfort and practicality into existence for everyone.